cars news 10: Special-Edition 2016 Ram 1500 Yellow Rose of Texas Debuts

FCA has revealed a new special-edition model for Texas: The new 2016 Ram 1500 Yellow Rose of Texas. The new model follows the Ram Lone Star edition, which was the first model exclusive to the Lone Star state.

Named for the iconic mid-1800s-era American folk song of the same name, the new Ram 1500 Yellow Rose of Texas model features bright Stinger Yellow paint and a Lone Star Texas badge on the tailgate. The special edition model is available solely on Ram 1500 Crew Cab models with two- or four-wheel-drive.

“Texas is truck country – Ram Truck country – and we’re committed to building products that resonate with our customers,” said Mike Manley, Head of Ram Brand, in a release. “The importance of the Texas truck market cannot be overstated. That’s why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state.”

First appearing in the mid-1800s as an American folk song, “The Yellow Rose of Texas” was later recorded in 1955 by Mitch Miller before becoming a Billboard Number One hit. The 2016 Ram 1500 Yellow Rose of Texas special-edition pickup will go on sale in the Lone Star state next month.

Despite being a Detroit-based brand, Ram Truck is very much involved in Texas communities. In 2014, Ram announced its partnership with the Texas Rangers and the Texas Ranger Hall of Fame and Museum in Waco, which works to preserve the history of the country’s oldest law enforcement agency as it prepares for its 200th anniversary in 2023. Last year, the brand also showed the Ram Texas Rangers concept truck in Dallas – a ride Texan enough Walker, Texas Ranger.

Source: FCA