Motor Trend Of The Year Awards: Behind the Scenes – The Lohdown

Four days before we shipped the February 2016 issue of Motor Trend (find it at newsstands on Christmas), we made history by announcing our 2016 Car, Truck, SUV, and first-ever Person of the Year awards at one special gala celebration at the YouTube Space Los Angeles. If you tuned in to our livestream of the event, you saw a team composed of Motor Trend; our parent company, The Enthusiast Network (TEN); and brothers and sisters at Mind Over Eye (MOE) execute on a plan several months and hundreds of thousands of dollars in the making.

Motor Trend of the Year Awards BTS stageTo get to that point, so much had to happen.

Motor Trend of the Year Awards BTS outdoor screeningWe had many, many meetings and discussions. TEN’s Karen Brown led the event production team composed of Maria Jamison, Suzanne Polverino, Lyn Woodward, and Alexandra Ponce. They oversaw every detail, from tasting the food to plucking the foam for the trophy cases.

Motor Trend of the Year Awards BTS crewPictured above, the walk-through 3 hours before doors open.

Motor Trend of the Year Awards live showWe hired a comedian to host our event but did our best to keep the talent in-house. TEN’s CFO Bill Sutman voiced the house announcements, while chief content officer and MT’s editor-at-large Angus MacKenzie and I wrote much of the material. The actual awards presentation was also taken care of by our editors: Jonny Lieberman (SUV of the Year), Jason Cammisa (Truck of the Year), Angus MacKenzie (Person of the Year), and me (Car of the Year).

Motor Trend of the Year Awards BTS Duane SempsonMOE’s Duane Sempson managed the stage show and livestream, an incredible feat of coordination. What I’m most proud of is that much of the heavy lifting was taken care of in-house. Video and still imagery came from Cory Lutz and the MT photo team, led by Brian Vance. Nearly all of the design work—everything from the invitations and signage to the gold logos on the cigar bands and cocktail napkins—was handled by Andy Mock and Alan Muir, two of the guys who lay out MT.

Motor Trend of the Year Awards BTS logo Motor Trend of the Year Awards presenters 02 Motor Trend of the Year Awards BTS presenters Motor Trend of the Year Awards trophies Motor Trend of the Year Awards Jonny Lieberman Motor Trend of the Year Awards Angus Mackenzie 2016 Motor Trend of the year award winners Motor Trend of the Year Awards backstage with Ed Loh Motor Trend of the Year Awards cigar station Motor Trend of the Year Awards DJ Miss Nine Motor Trend of the Year Awards Edward Loh interview Motor Trend of the Year Awards Randy Pobst Jessi Lang and video crew Motor Trend of the Year Awards staffers Motor Trend of the Year Awards video team and Michael Shaffer Motor Trend of the Year Awards web team Motor Trend of the Year Awards William Walker Alan Muir Andy Mock Adam Carolla at 2016 Motor Trend of the year awards Mark Reuss accepting 2016 Car of the Year 2016 Chevrolet Camaro speech Lex Kerssemakers SUV of the Year speech 2016 Volvo XC90 Lex Kerssemakers with SUV of the Year award 2016 Volvo XC90 Lex Kerssemakers accepting SUV of the Year 2016 Volvo XC90 Thomas Doll at 2016 Motor Trend of the Year awards Thomas Doll holding up 2016 Person of the Year award Thomas Doll 2016 Person of the Year speech Thomas Doll with 2016 Person of the Year award Thomas Doll accepting 2016 Person of the Year 2016 Chevrolet Camaro team on stage at Motor Trend of the year awards

 

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