Horror-Themed Ad Promotes 2016 Chevrolet Cruze, Malibu

The Super Bowl may be over, but Chevrolet is continuing the momentum for creative car ads with a spooky new commercial. The 60-second spot will run in theaters across the country to promote safety features on the 2016 Chevrolet Cruze and Malibu.

The trailer begins as a woman walks into an old house and notices that a few things just aren’t right. While the ad begins like a horror movie should, the ending presents an interesting twist. The spot was directed by Sam Raimi, the man behind the supernatural cult horror film series “Evil Dead.”

“We approached the development of the Chevrolet trailer in the same way we would an actual movie — by thinking through the plot, characters and eventual outcome,” said Raimi in a recent press release from Chevrolet.

The ad isn’t particularly frightening and is even comedic at times, but it gets the message across. At the end, the screen reads: “Wouldn’t it be nice to have a warning before bad things happen?” Moviegoers will have the chance to watch the trailer in nearly 2,300 theaters and 14,000 screens nationwide during a six-month period.

Watch the trailer for the 2016 Chevrolet Cruze and Malibu below.

Source: Chevrolet

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