If you haven’t been to motortrend.com in a while, please grab your favorite Web-enabled device and take us for a spin. You should notice immediately that the site looks very different thanks to a top-down overhaul of its design and functionality.
The sheet met—er, pixels are totally new and sculpted with familiar cues lifted from these pages. We updated the font package (to include Oswald and Open Sans, if you’re a design head) for a more contemporary look and better legibility. And because we know a huge reason people come to motortrend.com is for our award-winning pictures, we made our photos bigger, better, and quicker to load with a clever new gallery format.
Same goes for all the slick video we’re famous for; we redesigned where and how you view videos on the site with the help of the same company that supports our new on-demand video channel.
Speed was another target for improvement, so we made significant upgrades under the hood, as well. We jettisoned the proprietary software that was the foundation of motortrend.com from the beginning and brought on the open-source horsepower and flexibility of the WordPress platform. We even switched to a new server company, one better suited to handle the speed and growth we are after.
It’s not just speed we’re targeting but efficiency, too, so we took a long, hard look at how visitors use the site and then redesigned the entire experience to decrease load times and redundant clicks. Our homepage features new dynamic, modular templates that prioritize what you need to know right now. During a major auto show, the homepage switches to a multiwindow format best suited for the constant flow of new car debuts. For a signature feature such as our Best Driver’s Car competition, we have a special in-your-face layout that spreads the action across your screen.
And that’s no matter what device you choose, as we’ve optimized our new site for mobile. The new motortrend.com is fast, flexible, and dynamic; no matter how you browse. Be it from your Dell desktop, Samsung Galaxy tablet, or iPhone 6, =the experience will be the best it possibly can be.
If you’re shopping for a new ride, you’ll find our car-buying tools have also been vastly improved. We’ve cut away underperforming pages, condensed the good stuff, and added more than 130 new vehicle write-ups in a format that keeps the most current and useful information at the top of the page. We also streamlined the navigation. Wherever you are on the site, should the mood to shop strike you, our new marketplace is only a click away.
Same goes for the latest fuel economy information. Our industry-exclusive Real MPG calculator now has its own tab in our main navigation bar. It gives you direct access to real-world fuel economy data on hundreds of cars, trucks, and SUVs.
Whew, sounds purty slick, right? But perhaps you’re a bit suspicious, because unlike all the new cars, trucks, and SUVs we review in these pages, we definitely have a proud and vested interest in our website. Well, don’t just take my word for it—please check out motortrend.com, kick the tires, and take it for a spin. I know you’re going love it.
More from The Lohdown:
- Motor Trend Of The Year Awards: Behind the Scenes
- Where Are We Going — And Who Is Driving?
- Change of the Year
- 2015 Best Driver’s Car: In It to Win It
- 6 Reasons to Subscribe to Motor Trend On Demand
The post Behold the All-New MotorTrend.com – The Lohdown appeared first on Motor Trend.
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