2015 Jeep Renegade First Drive: A Brand Extension That’s Far from Overextended

Like hair extensions, brand extensions make us wince. We like authenticity. But no matter how deeply ingrained a brand’s identity, that identity still belongs to a company, not a church, and a company’s first priority is not adhering to a belief system, it’s making money. Given that, the allure of selling out is easy to see. (Hint: It’s the “selling” part.) READ MORE ››

from Car and Driver Blog http://ift.tt/1t4pxtx