Despite months of falling gas prices, fuel economy is still top of shoppers' minds at the dealership. According to J.D. Power and Associates' 12th annual U.S. Avoider Study — this looks at the reasons consumers purchase, reject or avoid certain vehicles — fuel economy is the factor that influences new-car buyers the most; it tops the list for the fourth year in a row.
Related: Porsche, Hyundai Top New J.D. Power Study, Volvo and Mitsubishi Sink
For the study, J.D. Power surveyed nearly 30,000 owners who registered a new vehicle in April and May of 2014; the study was conducted between July and September 2014. While 14 percent of new-vehicle owners listed gas mileage as the biggest reason for selecting their vehicle, the No. 1 reason consumers listed for avoiding certain models was exterior styling, with 30 percent of people listing that as the top reason.
Other study highlights include:
- 17 percent of new-vehicle shoppers avoided certain models because of cost and interior look/design (17 percent each).
- 16 percent avoided them because of low fuel economy.
- 15 percent of new-vehicle shoppers said they avoided a certain model because it lacked the latest technological features, up from 4 percent in 2014.
- Buyers of traditional gasoline-engine vehicles avoided hybrid models due to cost at much higher rate (24 percent) than they avoid gasoline engines due to cost (16 percent).
- Consumers born between 1977 and 1994 make up about 26 percent of the market, and 27 percent of that group does not even consider hybrid vehicles because they are too expensive.
Cars.com photo by Kelsey Mays
from KickingTires http://ift.tt/1BbXRWl
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