Scion is the New Saturn

We've Heard This Story Before, And It Doesn't End Well

Niche brands like Scion, created out of the blue by big automakers, are places where great ideas go to either thrive or die. Too often, though, it’s the former followed by the latter. Scion isn’t the first to follow this course, and its end isn’t predetermined, but if the brand hopes to survive, it would do well to take a careful look at another marketing-led brand that flamed-out: Saturn.

from Motor Trend Blog http://ift.tt/1zV25Ms