GM Trademarks Enspire, May Be Planning New Buick SUV

Buick debuted the Enspire SUV concept earlier this year, but it was unclear if the model would ever make it to production. A new U.S. trademark filing reveals this is at least still a possibility.

GM has requested to trademark “Enspire” in the category of “automobiles, excluding motor homes.” Although that’s no guarantee Buick will end up making a vehicle with this name, the filing indicates the automaker wants to keep the option open, at least. The name would fit with Buick’s other SUVs, which include Encore, Envision, and Enclave.

Revealed at the Beijing auto show in April, the Buick Enspire concept featured an all-electric powertrain good for 550 hp. It’s unclear if a future production vehicle with the name would have the same setup. We do know GM is making a big push for electric vehicles in the next several years. In 2021, it will introduce a new EV platform that will eventually underpin at least 11 vehicle types.

Meanwhile, GM has also filed to trademark “Envoy.” This filing indicates the possibility of a GMC sibling for the new-generation Chevrolet Blazer. GMC discontinued the previous Envoy after the 2009 model year.

Source: United States Patent and Trademark Office, GM Authority, Automotive News (Subscription required), GM Inside News

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