Mexico March 2015: Top 222 All-models and All-brands now available

The Dodge Attitude

* See the Top 222 All-models and Top 38 All-brands by clicking on the title *

This month we have the opportunity to have a much more detailed look at the Mexican market. March figures for now, a full First Quarter update with full references to 2014 figures. Different methodologies from ADMA mean the Nissan Pickup now ranks #8. Great gainers in March include the Nissan X-Trail up 6-fold on a year ago to #11, the Chevrolet Matiz up 151% to #12, the Mazda3 up 125% to #15, Ram Pickup up 54% to #21, Nissan Frontier up 38% to #25, Honda Fit (now produced locally) up 642% to #28, Honda City up 283% to #29 and the Mazda2 (now domestically assembled) up 176% to #43.

VW Golf

Two nameplates deserve a specific paragraph on their own. Firstly the Dodge Attitude. Born as a rebadged Hyundai Accent that had to be ditched when Hyundai entered the Mexican market last year, the Dodge Attitude is now a rebadged Mitsubishi Attrage. And it suits it well, because sales of the nameplate literally take off over the past year: from 39 units in March 2014 to 869 this month and 1903 year-to-date. Secondly, the VW Golf, which used to be moribund nameplate in Mexico, is now making a name for itself now that Mexican car buyers are on the hunt for more sophisticated options in the market. Golf March sales go from a lonely four units in 2014 to 529 this month, earning the nameplate a spot in the Top 50 at #46.

Previous March post: Mexico March 2015: VW Vento up to 2nd place in market up 22%

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full March 2015 Top 222 All-models and Top 38 All-brands below.

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