Aston Martin's Andy Palmer on SUVs, AMG, and V-12s

An Interview with the CEO of Aston Martin
Mere months after arriving from Nissan's number-two position to Aston Martin as CEO, Andy Palmer's appraisal of his new company's position is blunt. "We're 102 years old, and that's been marked by going through several bankruptcies, and not being a sustainable business. We need to change that. But not offend the traditionalists." So he's proposing a "second-century plan" for a long-term fix.

from Motor Trend Blog http://ift.tt/1HQRriY