“Game of Thrones” Star Pitches Chryslers to America’s Royalty

-Winter is coming to Chrysler’s ad campaign—specifically, to this new TV spot.

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Game of Thrones star Peter Dinklage lends some of Tyrion Lannister’s convincingness to Chrysler’s pitch, which seems to contend that, unlike Westeros and Essos, America’s royalty doesn’t hinge on bloodlines, but on Chrysler 300s.

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As The Detroit Free Press points out, the ad features appearances by NBA assistant coach Becky Hammon, Reddit founder Alexis Ohanian, Jewelry designer Mercedes Yvette, and other examples of self-made entrepreneurs who, apparently, didn’t have to resort to Game of Thrones-style inbreeding and murderous plots to rise to their success. Those who stay on the couch during commercial breaks will notice a strong resemblance to Cadillac’s new CT6 ads, which also feature self-made new-tech entrepreneurial types on a gritty industrio-urban backdrop with inspirational voiceover.

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Let’s just hope Chrysler isn’t planning a Red Wedding-themed ad, because … yeesh.

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This story originally appeared on roadandtrack.com via The Detroit Free Press.

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