Car Salesman Confidential: How To Read A Car Ad

How To Prevent Your Own And Your Salesman's Frustration
A car pulled up in front of my dealership the other day, and an older gentleman got out and introduced himself as Dr. Faraz. I asked him how I could help him, and he told me he wanted to look at a new Zorch Aventa sedan. He had seen our national ad, the one advertising $199 a month, and wanted to talk about that after he looked at a car. Thinking I had a good chance of making a sale, I walked Dr. Faraz to a row of Aventa sedans, quizzing him about the features he wanted in his new car. After a few minutes we picked out a car that had everything the doctor wanted: leather seats, navigation, blind-spot monitoring, and backup sensors. The sticker price was around $31,000. "Would you like me to work up some numbers for you?" I asked Dr. Faraz, and he said yes.

from Motor Trend Blog http://ift.tt/1zaNSAS